Installing Google Tag Manager – Shopify Users

A good choice is picking Shopify as an ecommerce platform! For us to be able to track conversions and enable remarketing, we need to install a simple code called Google Tag Manager (GTM) on your site.

Here are the steps you need to take to install GTM on your Shopify store.

Copy the GTM code and place it:

1. In your liquid theme
2. In your checkout page

Step 1 (Insert in Liquid Theme)tag

1. Click Sales Channel, then Online Store
2. Click Theme, then the three dots {...}
3. Edit HTML
4. Under layout, select theme.liquid
5. Paste the GTM code right after the opening

 



 

Step 2 (Insert in Checkout Page)

1. Click Shopify Settings
2. Click Checkout
3. In the Additional Content & Scripts box, paste in this code: